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Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here's how to stop accidentally excluding new customers.

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You've tried following the rules for freelancers. Like getting up at 9am. And wearing actual pants. But they just don't feel right. (Not the pants. The life...

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Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

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A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you're...

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Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her...

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These client management techniques worked for Mad Men – will they work for you?

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To mark the 10th anniversary of the first episode of Mad Men, we've curated the best account management tips shared in the seven seasons of our favorite show...

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